Klaviyo Pricing by Contact Count: Every Tier Explained

Klaviyo has 18 pricing tiers ranging from a free plan at 250 contacts to custom enterprise pricing above 200,000 contacts. Below is every tier with monthly cost, annual cost, included sends, cost per contact, and the jump from the previous tier.

Updated 9 April 2026

Contacts	Monthly	Annual	Sends/Mo	Cost/Contact	Jump
250Free	Free	Free	500	$0.0000	-
500	$20	$240	5,000	$0.0400	-
1,000Steep	$30	$360	10,000	$0.0300	+$10 (50%)
1,500Steep	$45	$540	15,000	$0.0300	+$15 (50%)
2,500	$60	$720	25,000	$0.0240	+$15 (33%)
5,000Steep	$100	$1,200	50,000	$0.0200	+$40 (67%)
10,000Steep	$150	$1,800	100,000	$0.0150	+$50 (50%)
15,000	$200	$2,400	150,000	$0.0133	+$50 (33%)
20,000Steep	$350	$4,200	200,000	$0.0175	+$150 (75%)
25,000	$400	$4,800	250,000	$0.0160	+$50 (14%)
30,000	$450	$5,400	300,000	$0.0150	+$50 (13%)
40,000	$550	$6,600	400,000	$0.0138	+$100 (22%)
50,000	$720	$8,640	500,000	$0.0144	+$170 (31%)
75,000	$1,050	$12,600	750,000	$0.0140	+$330 (46%)
100,000	$1,380	$16,560	1,000,000	$0.0138	+$330 (31%)
150,000	$1,955	$23,460	1,500,000	$0.0130	+$575 (42%)
200,000	$2,315	$27,780	2,000,000	$0.0116	+$360 (18%)

The 4 Steepest Price Jumps

Not all tier transitions are created equal. Four price jumps stand out as significantly steeper than the rest, and understanding them helps you plan your list growth strategy.

15K to 20K: +75%

The single steepest jump in all of Klaviyo pricing. Your bill goes from $200 to $350/mo - an extra $150/mo or $1,800/yr. If you are sitting at 14,500 contacts, it is worth suppressing 500 inactive profiles to stay below the 15K threshold.

5K to 10K: +50%

A significant jump from $100 to $150/mo. This is the tier where many growing Shopify stores start to feel the cost. At this level, you should be generating at least $3,000-5,000/mo in email revenue to justify the expense.

1.5K to 2.5K: +33%

From $45 to $60/mo. Not as dramatic in absolute dollars, but percentage-wise it is notable. This is the first tier where many small stores seriously evaluate whether to stay on Klaviyo or switch to a cheaper alternative.

40K to 50K: +31%

From $550 to $720/mo. At this point you are paying $8,640/yr for email alone. The 50K tier is often the point where stores seriously evaluate enterprise alternatives like Braze or Iterable, or negotiate custom pricing directly with Klaviyo.

Cost Per Contact: The Efficiency Curve

In general, your cost per contact decreases as you scale. At 500 contacts, you pay $0.04 per contact per month. By 200,000 contacts, that drops to $0.012 - a 70% improvement in per-contact efficiency. However, the curve is not smooth.

The most notable anomaly is at the 20,000 contact tier, where cost per contact actually increases from $0.013 (at 15K) to $0.018. This reversal is caused by the steep 75% price jump from $200 to $350. If you are operating near this boundary, every inactive contact you suppress directly improves your per-contact efficiency.

For stores at 100K+ contacts, the cost per contact stabilizes around $0.012-0.014, making it one of the more efficient tiers. However, at these volumes, you are also approaching the $10K/mo threshold that triggers the mandatory Klaviyo One surcharge of +20%.

Email Send Limits and Overages

Every Klaviyo plan includes email sends equal to 10 times your contact limit. For example, the 10,000 contact plan includes 100,000 email sends per month. For most stores, this is more than enough - you would need to send an average of 10 emails per contact per month to hit the limit.

However, during peak periods like Black Friday/Cyber Monday (BFCM), heavy-sending stores can exceed their limits. Klaviyo charges overage fees of approximately $0.001-0.002 per email over your included sends. For a store with 50,000 contacts sending 15 emails each during November, that is 750,000 sends - 250,000 over the 500,000 limit - costing an extra $250-500 in overages.

To avoid overages during BFCM, consider temporarily suppressing your least-engaged segments during peak sending periods, or pre-upgrading to the next tier for that month.

Above 200,000 Contacts: Custom Enterprise Pricing

Stores exceeding 200,000 active profiles move to custom pricing negotiated directly with Klaviyo's enterprise sales team. At this volume, you are almost certainly on a Klaviyo One plan with the mandatory +20% surcharge. Published pricing ends at $2,315/mo for 200K contacts - expect custom tiers to start around $2,800-3,500/mo for 250K-300K contacts.

Enterprise contracts typically involve annual commitments with some negotiating leverage on price. Stores at this scale should also evaluate dedicated enterprise platforms like Braze (typically $3K-10K/mo), Iterable ($2K-8K/mo), or Salesforce Marketing Cloud ($5K-25K/mo). Learn more on our enterprise pricing page.

List Hygiene: How Suppressing Contacts Saves Money

Since Klaviyo bills by active profile count, every contact you suppress directly reduces your monthly cost. A well-executed sunset flow (automatically suppressing contacts who have not opened or clicked in 90-120 days) can reduce your list by 15-30%, potentially dropping you to a lower pricing tier.

Recommended Sunset Flow

1. Identify: Segment contacts with no opens or clicks in 90 days.
2. Re-engage: Send a 2-email win-back sequence with a compelling offer or subject line.
3. Wait: Give them 14 days to re-engage.
4. Suppress: Automatically suppress anyone who still has not engaged.
5. Review: Run this flow monthly to keep your list clean and your costs down.

For a practical example: a store with 22,000 contacts paying $400/mo could suppress 3,000 inactive contacts, drop to 19,000, and fall back to the $350/mo tier - saving $600/yr. Learn more about unexpected charges on our hidden costs page.

Frequently Asked Questions

How does Klaviyo count active profiles?

Active profiles include any contact that can receive marketing messages. This means they are not suppressed, not unsubscribed, and not bounced. Since February 2025, Klaviyo counts all active profiles toward your tier, even if you never send them an email. Previously, only profiles you actually emailed counted. This change affects stores that maintain large lists but only email segments.

What are the steepest price jumps in Klaviyo pricing?

The steepest percentage jump is from 15,000 to 20,000 contacts, where the price increases 75% from $200 to $350/mo. The 40,000 to 50,000 tier jump is also notable at 31% ($550 to $720). These are the two tiers where list hygiene matters most - suppressing even a few hundred inactive contacts could keep you in the lower bracket.

Does Klaviyo automatically upgrade my plan?

Yes. When your active profile count exceeds your current tier limit, Klaviyo automatically moves you to the next tier without asking. The new price is reflected on your next billing cycle. There is no way to disable auto-upgrades. The only way to control your tier is to manage your list size by suppressing or deleting inactive contacts before they push you over the limit.

Can I lower my Klaviyo plan if contacts decrease?

Yes, if your active profile count drops below your current tier threshold, Klaviyo will automatically downgrade your plan at the next billing cycle. You can also manually suppress or delete contacts to force a downgrade. There is no penalty or fee for moving to a lower tier. The change takes effect immediately on the next billing date.

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